Brands that offer apparel, footwear, underwear, athletic equipment, and other types of products are now able to leverage the Verifyt app in conjunction with the Verifyt business platform to deliver getting their customers the perfect fit, helping to reduce returns and increase conversions, the company said in a press release.
Consumers returned an estimated $ 428 billion in merchandise last year, and an estimated 72 percent of returns are caused by a poor fit. Despite the adoption by brands and retailers of new fit technology in recent years, their struggles with online product returns persist due to inconsistent size standards in the fashion industry and even within brands. This paradigm makes it difficult for brands and consumers to align themselves with the right size for their customers. Size charts and size recommendation technologies that base their recommendations on their comparison will not solve the underlying problems.
NetVirta now offers the fashion industry a solution they desperately need: an accurate 3D body scanning application and product-specific size recommendations. By mapping the customer’s measurements to the dimensional data of the brand’s clothing and footwear, NetVirta can provide customers with precise size recommendations or a truly personalized fit.
Already an established medical industry leader in precision 3D smartphone body scanning, NetVirta is uniquely positioned to support fashion brands and retail industries. NetVirta’s consumer-oriented Verifyt scanning technology delivers near-medical accuracy, powered by 375 million data points taken during NetVirta’s eight years of service in the medical industry.
Founded by researchers at MIT, the Verifyt app delivers an AR user experience and accurate 3D model generation based on 2D information that users capture from their smartphones. In addition to being the only app in the world to host both full body and foot scanning capabilities, Verifyt also maintains the highest compatibility with smartphones around the world, with approximately 87% in North America, 93 % in EMEA and 90% in APAC, according to NetVirta.
“Even within brands, sizing inconsistencies are a problem. In addition to precision mobile 3D scanning, we work with brands to produce specific product recommendations for their customers, based on the brand’s product specifications and the customer’s 3D body data, ”said Jeff Chen, Founder and CEO of NetVirta.
Fibre2Fashion Information Office (GK)
NetVirta, developer of an FDA-approved 3D body scanning app for medical applications, unveiled Verifyt, a 3D body scanning app for clothing and footwear brands. The app, which has hosted 3D foot scanning since December 2020, has now added full body 3D scanning to its range of capabilities and is available for installation at Apple and Google Play stores.